About Us

Our Quality Policy

At Oculogica, we innovate eye-tracking products for improved brain health. We apply the highest standards in our daily activities in order to satisfy the expectations and unmet needs of patients and healthcare professionals. We maintain the effectiveness of our quality system through continuous monitoring and measurement of objectives related to regulatory compliance, customer requirements, product expertise and technical support.

Meet the Oculogica® Team

Rosina Samadani, Ph.D.

CEO and Board of Advisors
Dr. Samadani has 24 years of experience with medical device companies, including 7 years with McKinsey & Company as a leader in their healthcare practice. This is her 4th startup. Dr. Samadani has her BS and MS from MIT in Mechanical Engineering, and her PhD in Biomedical Engineering from Northwestern University.

Dan Sanderson, M.CS.

Principal Engineer
Dan has over 30 years of experience architecting, designing, and building complex software systems in a variety of industries, including biometrics, legislative management systems, and agricultural software. Dan has a BA in Spanish and a minor in mathematics from Concordia College, Moorhead, MN, and an MS in Computer Science from Texas A&M University, College Station, TX.

Joel Sanderson

Before joining Oculogica, Joel used his passion for software development to co-found and build a growing email security solution, now called Protected Trust. His drive to build great products continues at Oculogica. He has a BA in Computer Science and minors in Physics and Mathematics from the University of Wisconsin-River Falls.

Viridiana Juarez

Quality System Specialist
Viridiana graduated from New York University with a BA in Biology and a minor in Psychology. She joined Oculogica in 2017, where she manages the Oculogica Quality System as well as assists the team in daily operations such as funding efforts, clinical trial support, and product development.

Laura Schuh

Marketing Manager
Laura kicked off Oculogica's commercialization team. She brings 15 years of experience in sales and marketing. Previously, she worked with several European manufacturers to expand them into the North American market, focusing on mechanical, electrical and software products. She graduated from University of Wisconsin-Eau Claire with a BA Marketing and is passionate about athletics and brain health.

Chris Massoll

Chief Sales Officer
Chris has over 18 years of sales and sales leadership experience in various medical device companies, including Medtronic and Philips Healthcare. He has led and transformed sales organizations, customer service organizations and upstream marketing teams in both large multi-national and startup organizations. Chris earned his BS in Electrical Engineering Technology from Texas A&M University, College Station, TX and his MBA from University of Minnesota, Minneapolis, MN.

Uzma Samadani, M.D., Ph.D.

Founder and Scientific Advisor
Dr. Uzma Samadani founded Oculogica in 2013, and her laboratory has developed the eye-tracking methodology and published six papers on its utility. She is currently an Associate Professor in the Department of Bioinformatics and Computational Biology at the University of Minnesota with a graduate faculty appointment in Neuroscience. She is also an attending neurosurgeon at the Minneapolis Veterans Administration Medical Center. She serves on the Executive Committee of the American Association of Neurological Surgeons/Congress of Neurological Surgeons Joint Section on Neurotrauma and Critical Care.

Board of Advisors

Managing Director, TitletownTech

Former President, Codman Neurosurgery Johnson & Johnson

Associate Professor, Dept. of Bioinformatics and Computational Biology, University of Minnesota

Managing Partner, Golden Seeds

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